JEWELRY CARE & MAINTENANCE

Why Jewelry Tarnishes (And How to Keep It Looking Beautiful for Years)

Tarnish is one of the most common questions we hear—and one of the most misunderstood. The good news is that tarnish is completely normal, especially with genuine sterling silver. Learn what causes jewelry to tarnish, how to slow the process, and the safest ways to restore your jewelry's natural beauty.

5 min read Updated July 2026
Why Jewelry Tarnishes (And How to Keep It Looking Beautiful for Years)
UNDERSTANDING TARNISH

Tarnish Is a Natural Process—Not a Defect

If you've noticed your sterling silver jewelry becoming darker or losing its shine, you're not alone. Tarnish is a completely natural reaction that occurs when silver is exposed to sulfur compounds, moisture, and everyday environmental elements. In fact, genuine sterling silver tarnishes because it's made from real precious metal—not because there's anything wrong with it. Fake silver on the other hand, does not tarnish.

With proper care and occasional cleaning, tarnish can usually be removed, restoring your jewelry's original brilliance for years to come.

Tarnish Is a Natural Process—Not a Defect

A common question

Does Tarnish Mean My Jewelry Is Fake?

No. Genuine sterling silver naturally develops tarnish over time. Tarnish forms when silver reacts with sulfur compounds, moisture, and other elements in everyday environments. It is a surface change—not a sign that the jewelry is fake or defective.

With proper care and occasional cleaning, sterling silver can usually be restored to its original beauty again and again.

✓ Tarnish is normal.
✓ It forms on the surface.
✓ It does not mean the jewelry is fake.
✓ Proper cleaning can restore the finish.
✓ Sterling silver is designed to last for years.

Everyday exposure

What Causes Jewelry to Tarnish?

No two people experience tarnish exactly the same way. Environment, daily habits, storage, and even body chemistry can all affect how quickly sterling silver darkens.

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Humidity

Moisture in the air can speed up the natural tarnishing process.

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Sulfur in the Air

Sulfur compounds in the environment react naturally with sterling silver.

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Lotions & Cosmetics

Lotions, sunscreen, perfume, and hairspray can leave residues on the metal.

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Swimming Pools

Chlorine can dull silver and should be avoided whenever possible.

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Salt Water

Salt and moisture can accelerate discoloration and buildup.

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Household Cleaners

Many common cleaning chemicals are too harsh for fine jewelry.

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Skin Chemistry

Some people naturally tarnish silver faster because body chemistry varies.

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Storage Conditions

Bathrooms, open-air storage, and humid spaces can make tarnish develop faster.

Can Tarnish Be Prevented?

Can Tarnish Be Prevented?

While tarnish can't be completely prevented, proper storage makes a significant difference. Store jewelry in an airtight bag or anti-tarnish pouch, keep it dry, and avoid exposing it to chemicals whenever possible. A little preventative care goes a long way toward keeping sterling silver looking its best.

How Do I Clean Tarnished Jewelry?

How Do I Clean Tarnished Jewelry?

For light tarnish, gently polish your jewelry with a soft silver polishing cloth. For heavier tarnish, use a cleaner specifically formulated for sterling silver and always follow the manufacturer's instructions. Avoid abrasive cleaners that can scratch the surface or damage engraved details.

When Should I Contact Jewelry Keepsakes?

When Should I Contact Jewelry Keepsakes?

If you're unsure how to clean your jewelry or have questions about caring for a fingerprint engraving, cremation jewelry, or another personalized keepsake, our team is always happy to help. We're committed to helping you preserve your jewelry for years to come.

Real-world care testing

We Tested Popular Jewelry Cleaning Methods

Rather than relying only on product claims, this section is designed to show the cleaning methods we have actually used and the results we observed on sterling silver jewelry.

★★★★

Ultrasonic Cleaner

Best for professional cleaning

This is what you will find in most jewelry stores and overall does an excellent job of cleaning jewelry. Most jewelry stores will clean your jewelry for no charge; however, we do not recommend using an ultrasonic cleaner for cremation jewelry that has a threaded screw. The water and cleaner could damage the integrity of the seal on the screw and jeopardize the ashes.

★★★★★

Sunshine Polishing Cloth

Best for daily/weekly use

A Sunshine® Polishing Cloth is one of the most trusted jewelry care products available and is commonly found behind the counter in jewelry stores across the country. It does an excellent job of removing light tarnish, restoring shine, and polishing sterling silver without the need for harsh chemicals or liquid cleaners. For routine maintenance, it's our favorite option because it's quick, easy to use, and gentle enough for most sterling silver jewelry. Regular polishing with a Sunshine Cloth can help keep tarnish from building up and reduce the need for more aggressive cleaning methods.

★★★

Centrifugal Pin Finisher

Professional Use Only

A centrifugal pin finisher is professional jewelry equipment used by jewelers to remove stubborn contaminants, oxidation, polishing compounds, and residue that ordinary polishing cloths cannot eliminate. Using thousands of tiny stainless steel pins, soapy water, and centrifugal force, the machine gently burnishes the surface of the metal, restoring a bright, highly polished finish while reaching small details that are difficult to clean by hand. Because this equipment requires specialized media, cleaning solutions, and experience, it is generally found only in professional jewelry repair shops and manufacturing facilities. While it can produce outstanding results on heavily soiled sterling silver, it is not intended for routine jewelry maintenance.

★★★★

Jewelry Steam Cleaner

Professional Jeweler Cleaning

A professional jewelry steamer uses high-pressure steam to remove soap residue, polishing compounds, fingerprints, and other contaminants left behind after cleaning. The intense steam quickly lifts away debris from intricate details, leaving jewelry clean, bright, and ready for final inspection. Steam cleaning is commonly used by professional jewelers after ultrasonic cleaning, pin finishing, polishing, or repair work to give jewelry a spotless, showroom-quality appearance. Because the steam reaches temperatures well above boiling, jewelry is always held with jeweler's tweezers or locking tongs—not by hand.

Real cleaning results

Before & After

Real before-and-after photos help show what tarnish looks like and how much of the original finish can return with proper cleaning.

Skin Cleanser

Before
After

The skin cleanser caused heavy to major oxidization. The jewelry will likely need professional cleaning and professional polishing.

Sunscreen

Before
After

The sunscreen caused medium to significant oxidization. The jewelry will require serious cleaning and polishing.

Perfume

Before
After

The perfume caused mild oxidization and staining of the jewelry. This likely would require daily cleaning of the jewelry to maintain its shine. It significantly dulled the jewelry.

Avoid common mistakes

Never Do These Things to Sterling Silver

Some popular home remedies can scratch, dull, or chemically damage fine jewelry. When in doubt, use products made specifically for jewelry care.

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Toothpaste

Many toothpastes are abrasive enough to leave fine scratches on polished silver.

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Steel Wool

Far too abrasive for jewelry and can permanently scratch the surface.

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Abrasive Brushes

Stiff bristles can dull polished finishes and damage delicate engraved areas.

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Bleach

Harsh chemicals can react with metals and damage jewelry finishes.

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Chlorine

Pool chemicals can discolor or damage sterling silver and other jewelry materials.

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Paper Towels

Some paper fibers are surprisingly abrasive and can create fine surface scratches.

Jewelry Care Tip

Store sterling silver jewelry in an airtight bag or anti-tarnish pouch whenever it isn't being worn. Limiting exposure to air and humidity is one of the easiest ways to slow the natural tarnishing process.

QUALITY THAT LASTS

Beautiful Jewelry Is Meant To Be Worn

Sterling silver and gold are chosen for their beauty, durability, and timeless appeal. Like all fine jewelry, they benefit from occasional cleaning and proper storage. With just a little routine care, your keepsake can remain as meaningful and beautiful for generations as it is today.

Beautiful Jewelry Is Meant To Be Worn
Keep Your Keepsake Looking Beautiful for Years to Come
CARE THAT PRESERVES WHAT MATTERS MOST

Keep Your Keepsake Looking Beautiful for Years to Come

Every Jewelry Keepsakes design is handcrafted using genuine precious metals chosen to last a lifetime. With proper care and routine cleaning, your memorial jewelry will continue to honor life's most meaningful memories for years to come.